PERSPECTIVE

We're on a mission to create sustainable economic growth in our communities through entrepreneurship.

We’ve helped startups and growth-minded businesses de-risk investments in new products, new hires, and go-to-market strategy by using empathy as a way to better understand customers and teammates.

Ideas are easy. Execution is hard. We have fun doing the impossible with you!

“The number-one reason for failure, cited by 42% of polled startups, is the lack of a market need for their product. . . But many startups build things people don’t want with the irrational hope that they’ll convince them otherwise.” - CB Insights

We are seasoned product managers, marketers, and sales executives. We have worked in businesses and organizations across 8 industries of every size, stage, and age.

The latest data from the Small Business Administration reveals small businesses account for about 45% of total GDP in the US. We believe that by making a product marketer your first executive hire and setting a sound foundation for strategic business growth, we would make a significant impact in the economic health of our local communities.

I live by the Atticus Finch principle - "You never know someone until you've walked around in his skin." Empathy is everything in building businesses.

I'm passionate about helping my partners create elegant solutions for urgent pains for their target audiences and taking them to market. I relish attacking intractable challenges that others are reticent to take on. With each new adventure, I drive strong business results through an entrepreneurial spirit balanced with data-driven insights. 

Experience & Specialities

Liz S. Brigham serves as the W. Spencer Mitchem ‘59 Executive Director of Innovation & Entrepreneurship at the Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College. She leads a team committed to facilitating access and exposure to innovation and entrepreneurship for all. Prior to taking this role in October 2020, she was the Head of Product, Morningstar Direct & Reporting Solutions Software, for Morningstar Inc. in Chicago. Before leading these commercial business lines, she scaled and led the Product Marketing organization for Morningstar’s roughly $400M global software portfolio. While in that role, she was recognized as the Product Marketing Leader of the Year in 2019 by the Global Product Marketing Alliance. Before joining Morningstar, Brigham led product management and marketing teams at enterprise technology start-ups in Chicago and at public companies, such as Jive Software and Walt Disney Parks & Resorts. Brigham is a life-long Davidson College super fan and has served on the Board of Visitors, Alumni Association Board, has led multiple alumni chapters across the country and was recognized with the Davidson Alumni Service award in 2019. She is also a board member for LaunchCLT, a Trustee of Cannon School, chairs the programming committee for Confluence Carolinas Music Conference, and dreams of building a family band with her young sons and husband. Brigham holds a B.A. in English, cum laude, from Davidson College and an MBA, with Distinction, in corporate strategy and marketing from the Ross School of Business at the University of Michigan.